Srila Prabhupada (the Founder Acarya of the International Society of Krishna Consciousness) listed seven "purposes" for ISKCON which he adopted at the time of the Society's incorporation in 1966:
1. To systematically propagate spiritual knowledge to society at large and to educate all people in the techniques of spiritual life in order to check the imbalance of values in life and to achieve real unity and piece in the world.
2. To propagate a consciousness of Krishna (God), as it is revealed in the great scriptures of India, Bhagavad-gita and Srimad-Bhagavatam.
3. To bring the members of the Society together with each other and nearer to Krishna, the prime entity, thus developing the the idea within the members and humanity at large, that each soul is part and parcel of the quality of Godhead (Krishna).
4. To teach and encourage the sankirtana movement (congregational chanting of the holy name of God), as revealed in the teachings of Lord Sri Caitanya Mahaprabhu.
5. To erect for the members and for society at large a holy place of transcendental pastimes dedicated to the personality of Krishna.
6. To bring the members closer together for the purpose of teaching a simpler, more natural way of life.
7. With a view towards achieving the aforementioned purposes, to publish and distribute periodicals, magazines, books, and other writings.
As Srila Prabhupada's movement expanded, he often spoke of his desire to establish places of pilgrimage on every continent. In this way, New Vraja-dhama is the fullfilment of Srila Prabhupada's desire.